EXCELLENCE THROUGH PUBLISHING
TAKE VIDEO GAMES INDUSTRY TO THE NEXT LEVEL
TAKE VIDEO GAMES INDUSTRY TO THE NEXT LEVEL
TAKE VIDEO GAMES INDUSTRY TO THE NEXT LEVEL
Our KGA system is anchored by our huge array of unique marketing tags knowledge that not only contain a wealth data exclusive to us, but also provides us the ability to design strategies across multiple publishing combintaions. In short, that translates to amazing results from our partners and us, increasing revenue for the video games partners.
One size does not fit all in the industry of video games. There’s a big lack in the video games industry: The business model works linearly. This means that all the components in the different phases of development, production and publishing work independently.
Whenever communication and development failures happen, it’s the product that suffers. The only way to preserve product quality is through a method that connects marketing with production and development from the beginning.
The trick is to implement a circular working method. We need to secure the sales numbers. The circular method is to define and create the product based on the marketing campaign. The video game was born with a commercial purpose and its destination has a more focused route to the target audience.
The CyberLake team of experts ensures the quality of every product through an advanced , transparent and quantificable circular method that connects marketing with production at the very first stage in the development. The circular method does not only set goals but also achieve them.
By designing the Marketing Plan aligned to Production, we can set up a quantificable and potential sales report which enhances our Distribution partners to ensure break-even projects through worldwide boxes. Digital sales will increase our awareness and so the product revenue.
Our expertise working with global premium brands have secured funding to create new AA Titles that connect with their audience on the console & PC gaming platforms.